Fusajiro Yamauchi

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Fusajirō Yamauchi
山内 房治郎
1st President of Nintendo
In office
23 September 1889 – 1929
Preceded byPosition established
Succeeded bySekiryo Kaneda
Personal details
Born(1859-11-22)22 November 1859
Kyoto, Japan
Died1 January 1940(1940-01-01) (aged 80)
Kyoto, Japan
Cause of deathStroke
SpouseKoma Honda (m. 1881)
ChildrenSada (b. 1887)
Known forFounder of Nintendo

Fusajirō Yamauchi (山内 房治郎, Yamauchi Fusajirō, 22 November 1859 – 1 January 1940), born Fusajirō Fukui (福井 房治郎), was a Japanese entrepreneur who founded Nintendo Kopai, the company now known as Nintendo. Yamauchi lived in Kyoto, Japan and had a wife and a daughter, Tei Yamauchi, who later married Sekiryo Kaneda.

Before Nintendo[edit]

Fusajiro Fukui was born on 22 November 1859, as the oldest son of Sosuke Fukui. Working at Haiko Cement Company, Fukui would receive the surname Yamauchi upon being adopted by Naoshichi Yamauchi in 1872.[1][2]

Nintendo Koppai[edit]

On 23 September 1889, Fusajiro Yamauchi opened the first Hanafuda[3] (flower cards) card shop called "Nintendo Koppai", during a time when the Japanese government was banning playing cards from the hands of the public, due to them being tied to gambling, with the exception of Yamauchi's playing cards.[4][5] he rapidly began expanding and opened another card shop in Osaka. He later went on to create more card games.

Retirement and death[edit]

Fusajiro departed from the company in 1929, leaving his son-in-law Sekiryo Kaneda (whose name had changed to Sekiryo Yamauchi) in charge of the company. Fusajiro remained uninvolved in the business for the remainder of his life until he died of a stroke on January 1, 1940, in Kyoto.[6] Fusajiro's great-grandson, Hiroshi Yamauchi, took over Nintendo in September 1949 and ran the company for 53 years, transforming it from a card game company into a multibillion-dollar video gaming company and global conglomerate.


  1. ^ "History" (in Japanese). Haiko. Retrieved 2 May 2021.
  2. ^ "灰孝本店と任天堂の基礎を築いた山内房治郎(山内一正さん)" (in Japanese). City of Kyoto. 13 December 2017. Archived from the original on 7 January 2019. Retrieved 2 May 2021.
  3. ^ "Hanafuda". Encyclopædia Britannica. Retrieved 22 February 2019.
  4. ^ "N-Sider.com: Nintendo History Lesson". 31 January 2009. Archived from the original on 31 January 2009. Retrieved 22 September 2018.
  5. ^ "Fusajiro Yamauchi - NNDB". NNDB. 2014. Retrieved 6 March 2016.
  6. ^ "Fusajiro Yamauchi - Founder of Nintendo". Classic Gout.com. 10 April 2012. Retrieved 5 August 2012.

External links[edit]